STRATEGIC MARKETING EXECUTIVE MBA

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Program Overview

 

Executive MBA in Strategic Marketing SBM ITB & MarkPlus Institute is the first and the only postgraduate program in strategic marketing in Indonesia. Conducted all in English, the program is designed to give you an understanding of how marketing strategy should be formulated in the landscape of new Indonesia and the new ASEAN as well.

 

Most subjects are designed to give a more contextual point of view according to what happened in Indonesia now and in the near future. On top of that, this program also includes the relevance of the ASEAN Economic Community as one important aspect of marketing in viewing ASEAN as a big and promising one single borderless market.

 

SBM ITB was selected as The Best Business School 2017 by Global Brands Magazine and MarkPlus, Inc as the leading marketing consulting in Indonesia making this collaboration the most profound and rigorous master program in strategic marketing.

Who is this program for?

 

Strategic Marketing EMBA is a program aimed for professionals with a minimum of 3-5 years of practical experience to learn, share, and discuss the most updated marketing strategy with the selected cohort, guest lecturers, marketing thinkers, and academicians.

WHY YOU SHOULD PICK SMEMBA?

 

  1. Global Recognition: SBM-ITB is one of the best-specialized universities in Asia and the world. Its research rankings, program rankings, accreditations, and professional recognition are testaments to its achievements and Standing.
  2. Interactive Pedagogy: SMEMBA interactive, experiential learning method, and case learning under the mentorship of the thought leaders and subject experts from both academic and practitioner views to hone your analytical, decision-making, and leadership in the dynamic market.
  3. Innovative Curriculum: Stay relevant with courses that combine cutting-edge research and up-to-date knowledge with best business practices.
  4. Networking and Career Opportunities: SMEMBA has a diverse student population from various industries and backgrounds, bringing equally diverse personal and professional experiences into your network. Taking advantage of comprehensive guidance from our dedicated career services to aid your career transition or advancement. 

Admission Requirement

 

To be admitted, a candidate must have an excellence degree from a reputable university with a minimum of B accreditation and with 3-15 years of working experience. In the selection process, you must also pass the TPA Bappenas (min score 475) and TOEFL (min. score 500) or IELTS (min. score 5.5), and Interview. 

Application Process

 

  1. Online Registration: visit https://usm.itb.ac.id/org/ starting September 2022 and make an account.
  2. Registration fee: Make an IDR 750k registration fee and submit your payment proof to Rizqi.fitriananda@markplusinc.com.
  3. Document submission: Submit your required document on the online registration website. Document required: Transcript(s), Bachelor certificate, TOEFL certificate (or equivalent), TPA (or GMAR for international applicant), recommendation letter (2 letters), and health insurance (e.g. BPJS Kesehatan).
  4. Case-based Interview: Case will be distributed within 1x24 hours of working time and an in-depth discussion with the interviewer regarding the case to assess your analytical thinking to support your SMEMBA journey. 
  5. Announcement: Upon acceptance, re-registration is required to be done on the SBM-ITB postgraduate website. 
LEARN MORE BY VISITING OUR WEBSITE!
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